NEW BEDFORD, Mass. -- Something's cooking in a new vending machine -- pizza.

"It takes the world's most popular food and puts it in places heretofore totally unavailable," investor Paul Battaini said.

Battaini is one of three New Bedford, Mass., businessmen who hope the pizza vending machine -- made in Italy -- brings in their "piece of the pie" when it makes its American debut this fall.

"We see these machines all over the United States: colleges, high schools, secondary schools, military bases. You name it," Battaini said.

Wonder Pizza USA, as the company is called, holds the exclusive U.S. rights to the vending machine, which is already successful in Europe. The men said they're talking to Coca-Cola, Exxon and even Dunkin' Donuts about the possibilities.

Demonstration models are outfitted for European money, but the American version will accept all forms of U.S. currency up to a $20 bill, as well as debit and credit cards.

The pizza will cost $5 and it's cooked in less than two minutes.

If all goes as planned, the machine will be installed at companies and public places starting in November.