Beer notes that the Hasidic Jewish community in New York has used the same technique (traveling on emergency bikes or cycles) for decades, successfully exporting the idea to other countries as well.
The bombing this week in Boston reinforces what Beer learned the day he saw that first bus bombing as a boy -- every precious second counts. "We are fighting for each second to get there. Seconds make the difference between life and death," Beer says.
"A lifesaving flash mob sounds to me like the world's next, greatest medical innovation," TEDMED curator Jay Walker said after Beer's talk.
The next goal for United Hatzalah, which operates entirely on donations, is to cut response time in half.
"How can we save 40,000 lives in just 90 seconds? We all want to be heroes," says Beer. "We just need a few good ideas and a lot of chutzpah."