IR Web Poll

IR Web Poll
Landing McDyess?

°

Homepage / Money
Text Size

What Gifts Do Americans Really Want?

Survey Says Americans Prefer Computers Over Peace

POSTED: Tuesday, October 16, 2007
UPDATED: 8:48 am CDT November 2, 2007

Computers are what Americans really want this holiday season.

According to an annual survey by the Consumer Electronics Association, the consumer electronics industry's largest trade organization, computers outrank peace, happiness and clothes this year as the most wished-for gifts.

"Consumer electronics will be the shining star of holiday retail sales, accounting for 22 percent of all gifts given," said CEA Economist Shawn DuBravac. "Two of the top 5 items on adults’ holiday wish lists are consumer electronics, and four of the top 5 items on the teen list are CE devices, so today’s hottest technologies will be on every holiday shopper’s mind."

Last year, the most popular answer to the survey's open-ended query about respondents' holiday wishes was clothing, followed by peace and happiness, money and then computers. This year, after computers, peace and happiness came in second, followed by a big-screen TV, clothes and then money.

The CEA forecasts enthusiasm for computers, TVs, as well as other electronics, will help drive electronics sales up 7 percent to $48 billion in the fourth quarter from nearly $45 billion a year ago.

"While overall holiday spending will increase, we found consumers are cutting back on decorations, home purchases and travel, but not gifts, especially electronics. The average CE gift giver will spend $358 on those gifts this season," said DuBravac.

The top five CE gifts adults wish for are MP3 players, notebook/laptops, video game systems, digital cameras and any type of TV. For teens, MP3 players, digital cameras, notebook/laptops, computers and any type of TV round out the top five items on their wish list.

Comments

blog comments powered by Disqus

Sponsored Links

Links We Like

Sponsored Content
Don’t ruin your chances of landing that new job by making easy to correct mistakes on your cover letter. More

To get the most out of your remodel, check out these 10 home updates that have the biggest payoffs when it comes time to sell your home. More

No matter where you live there are great foreclosed properties that could be just right for you. Search over 1.5 million foreclosed properties today and save up to 50% off market value! More

The signs of Cancer can sometimes be very subtle. Here's a guide to help you recognize them early. More

Most Popular

Marketplace