The 10th annual Slinging Ink Tattoo Expo kicked off Friday at the Freeman Coliseum.
Over 12,000 people are expected to check out this year's event over the weekend. The expo brings in 200 artists from around the world.
Tattoo artists like Joshua Herrera said there has been a dramatic shift in the acceptance of tattoos as an art form.
"It's artwork you can take with you and show it off," said Herrera.
Tattoos aren't cheap. Depending on the artist, some can charge about $125 an hour.
Rick Galvan added a tattoo on his neck. He said he specifically wanted gears of a clock to show how he feels inside.
For Julia Ruiz, she feels some assume bad things when they see people with tattoos.
"We're not all mean burly people," said Ruiz.
Ruiz said she believes tattoo art allows people to see who you are without saying a word.
"You don't need to ask who I am," said Ruiz. "You see who I am and what I am all over me.
Expo hours are this Saturday from 12 pm to 10 pm, and then Sunday from 12 pm to 8 pm.
Tickets can be bought at HEB & Flipside Record Parlor.