New Braunfels ban on disposable containers on the river, which went into effect Jan. 1, is either a blessing or a curse, depending on who you ask.
Robert Harris, with the Gruene River Company, said he has seen alcohol sales dip.
"I think I've sold two 12-packs since we've really been going," Harris said.
That's a stark difference, he said, from this time last year and while he's not certain, he said it likely has to do with the can ban.
"We haven't sold hardly any at all," Harris said.
Harris said not all of the outfitters are impacted the same because the ban doesn't exist along the entire river.
"Some of the guys have the majority of their routes down stream, what's considered (to be in the) ban zone. The majority of ours is up river which doesn't hurt us as bad," Harris said.
But down-river, at Corner Tubes, owner Matthew Hoyt said business has been just fine.
"I don't not believe business is down. It may be at other places, but it isn't for us," Hoyt said.
In fact, he said the only change he's seen is a different kind of clientele.
"More families. We've had lots of people coming in from out town saying they' haven't been here for years. They're happy to come back now that we've got the river going in the right direction in terms of getting it cleaned up," Hoyt said.
Hoyt said the biggest factor has been the weather, and as long as the sun comes out, he expects business to stay steady.