Drivers waited in line as long as 20 minutes Monday to top off their tanks at the HEB on Walnut Avenue in New Braunfels where the price of a gallon dipped to $2.97.
Kaylyn Chassee said it was worth the wait, especially because she was taking advantage of the grocery store's gift card 12-cent discount promotion and fueling her Jeep for $2.85 a gallon.
"I'm in college, so I don't have that much money " she said.
Up the interstate, Buc-ee's was also selling fuel for $2.99 a gallon, creating a mini-gas war in the area to the benefit of motorists and their wallets.
Prices have begun to slip across the state as demand has lessened and refineries have switched to less costly winter blends.
In San Antonio, the average price Monday was $3.40, still historically high for Oct. 22, but nine cents cheaper than one week ago.
Some oil industry analysts forecast continued price drops over the next few weeks, to as much as 50 cents a gallon less by Thanksgiving.
"I'm hoping it will come down 60 cents by Thanksgiving," said Michael Jones. "But I doubt we're going to be that lucky."
While some drivers said the savings of even a quarter a gallon helps their family budgets, others said the effects were more psychological.
"It's psychological," said Craig Pierson. "It's all about getting the best deal, but it does feel good."