Holt Cat is the largest Caterpillar heavy equipment and engine dealer in the United States.
But selling the equipment is just part of what they do.
"While we may charge a premium for the equipment, or the engine, the value is being able to keep that up and operating and productive for very long periods of time," said Guy Clumpner, senior vice president of organizing developmental services at Holt Cat.
That means they need a legion of well-trained technicians to keep their highly technical pieces of machinery up and running.
On Thursday, the company opened a brand new, state-of-the-art training facility at their campus on the city's southeast side to meet the growing demand.
Holt Cat will also be working with area schools to cultivate new employees in this field.
"Everything that a school would need to put on a program to teach all of the systems on either Caterpillar machines, Caterpillar engines, or the electrical power (generators)," said Shaun Manning, technical training director for Holt Cat. "If we can help grow high school students or college students the it helps us have good technicians to hire."
These aren't low-paying jobs either. Maintenance techs can draw healthy salaries.
"We have many technicians, as an example, at Holt Cat who are making $70,000 to $100,000 per year. Its not a $5 per hour labor job," Clumpner said.
Holt Cat expects to train more than 2,000 students this year.