You could call it a reverse Black Friday.
Instead of people rushing into stores to stock up, for many on New Year's Eve, it's about giving away what you have. The last-minute frenzy of donations is an annual tradition that's a win-win for everyone involved.
For Nancy Minister, donating to Goodwill on in late December is a holiday tradition at her home.
"I do it every year on the last week. This time it's the last day," Minister said.
Marlene Masten was among many people stopping at locations all across San Antonio to get in that final donation of 2012.
"It's not only a good cleaning house time, but it's great to get tax relief and so forth," Masten said. "And so the last day of the year makes sense, and it forces you to do it."
Lisa Brunsvold, vice president of marketing and development for Goodwill said the donations help fund their mission.
"When you donate or shop at Goodwill, you're funding important educational programs that assist people in getting better jobs or careers," she said. "So in short it's like paying it forward."
The line at the Bitters Road location was almost non-existent in the afternoon, thanks to a quick-moving and a oversized staff that handled a workload that's double, triple or more than an average day.
"It's something that we anticipate every year and something that we staff accordingly," Brunsvold said.
Some of the items donated will move through the sorting room and hit store shelves a few hours later, Brunsvold said.
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