A pep rally on the campus of The University of Texas at San Antonio on Tuesday wasn’t cheering on an athletic team, but celebrating a new student center on campus.

The new building is named the H-E-B University Center, in honor of the supermarket chain’s financial contributions to the university.

Recently, H-E-B contributed a $5 million matching gift that UTSA will use to establish the H-E-B Faculty Research Excellence Fund. UTSA officials say the money will go to faculty endowments and help them recruit the best scholars and help the university reach its goal of becoming a Tier One university. Tier One is a designation given to top research and academic schools.

“The ‘Tier One’ is a journey. We’re moving ahead, and this does help us immensely,” said UTSA President, Ricardo Romo.

“This was a very important gift for us. It was a matching challenge and we were able to go out and secure $5 million more for significant endowments to the university, including a wonderful chair for our College of Business dean and a chair for our College of Liberal Arts and Fine Arts dean. Our College of Science dean will have a million-dollar chair for his research in aging. I just can't tell you how important these gifts have been to us,” said Margie French, Vice President of External Relations and Chief Development Officer for UTSA.