When Adam Fletcher moved into his apartment, cable TV was out of the question.

"For the amount of things that we would want to watch, that we could get with cable, it just was out of our price range," he said.

Pay TV bills are going up, about six percent a year. A growing number of consumers are cutting the cord and finding other ways to get their favorite shows.

One way is to invest in an antenna, which pick up local channels for free.  You won't get cable channels, however.

It can take some trial and error to find one that gets good reception in a particular location. 

Another option is Aereo, a subscription TV service launching Wednesday in the San Antonio region. The startup has been expanding across the country.

The service delivers over-the-air signals by Internet   and lets you record them on a cloud-based DVR. The cost is $8 a month.  In San Antonio, approximately 30 channels will be available.  Subscribers can watch broadcast TV channels on computer, tablet or phone.  And, if they have Roku or Apple TV, they can watch on the television.

Consumer Reports' Jim Willcox tried the service in the New York area and was impressed.

"I got about 30 channels, and I was able to record shows on a cloud-based DVR," he said.

Aereo faces legal challenges from network broadcasters who have sued Aereo for capturing and redistributing their signals without paying for them. Aereo has claimed what it's doing is legal as it is essentially renting tiny antennas to each subscriber and housing them in Aereo's own warehouse. The Supreme Court has agreed to hear the case.

For people who want more content to watch, streaming video can fill in the gaps.

Fletcher streams movies from Netflix.  He also gets about 30 local stations with digital rabbit ears.

"We spend about maybe around 20 dollars a month for television services."