Concerns over cold and icy weather have prompted Cowboy Breakfast officials to extend serving hours by one hour Friday.
Food will be served from 4:30 to 9:30 a.m. on the parking lot of Cowboys Dancehall.
"We want all the Cowboy Breakfast fans to be safe getting here. But we'll have plenty of hot coffee and food. We want to see everyone out there, weather permitting," Cowboy Breakfast Foundation board member Chuck Christian said.
Setting up for the Cowboy Breakfast is just as much of a tradition as the actual breakfast. But Friday night's cold weather and high winds have made the process a little more challenging.
"So we have lots of paper products and all the ice chest -- all the things that dont have real weight to them (and) you can't tie them down -- they end up across the parking lot if we're not careful, so that's probably our biggest challange," said Roy Schultz, Cowboy Breakfast Foundation vice chairman.
According to a news release, the breakfast has endured bad weather, including snow and sleet in the mid-1980s, freezing temperatures and heavy rain.
Despite this latest round of bad weather, breakfast organizers are expecting to feed up to 35,000 people.
"Like many things in San Antonio, the people here are like a big, giant family," Schultz said. "You give them a reason to come out and they'll come out. It's like Fiesta, the parades, the rodeo and the Spurs."
The event, recognized in 2001 as the World's Largest Cooked Breakfast by the Guinness World Records, routinely feeds 30,000 to 50,000 people, depending on the weather. The breakfast also raises funds for scholarships for St. Philip's College's Culinary Arts Program.
And on a menu this year: 34,000 flour tortillas, 15,000 cups of coffee, 8,000 sweet rolls, 6,000 chorizo and egg tacos and 5,000 pints of milk and orange juice.
Paying homage to the trail riders of the Old West, the Cowboy Breakfast began in 1979 with a handful of cooks and grills as the sendoff for trail riders beginning the annual trek to the San Antonio Stock Show & Rodeo.