The Mothers Against Drunk Driving nationwide campaign Tie One On For Safety launched Tuesday in South Texas, which aims to raise awareness about the dangers of drinking and driving during the holidays.
The campaign involves tying a red MADD ribbon on a vehicle, reminding people to find a sober ride.
In 2012, there were 108 deaths in South Texas related to drunk driving, according to the South Texas affiliate of MADD.
But leaders of the local affiliate said that's just the tip of the iceberg.
"The reason we've called for this expansion of this program is that this area is continuing to see a high number of permanent injuries to drunk driving and we need the entire community to be part of the solution," said Jennifer Northway, the executive director.
In 2012, there were 119 injuries related to drunk driving in South Texas.
"Drunk driving is a community problem, and it requires a community solution," said Northway.