If spending in any indication, mom should be feeling more love this Mother's Day.
Consumers will spend an average $168.94 on mom this year, an increase of 11 percent over last year, according to a survey for the National Retail Federation.
And all that spending will be on gifts ranging from traditional to techie.
Moms will be showered with flowers.
Customers were already busy Friday picking out posies at San Antonio Flower Co. on Broadway at Basse.
Nationwide, spending on flowers should hit about $2.3 billion.
That's the same amount consumers are expected to spend on smart phones, tablets, e-readers and other electronics.
If pearls are your mom's style, Ben Adams Jewelers at the Quarry, had bling to fit generous budgets. Jewelry is the big budget category, with spending expected to hit $4.2 billion.
Restaurants around town are offering Mother's Day brunches and lunches. Many families will splurge, spending $3.5 billion a a special outing.
And don't forget the pampering. Another $1.5 billion will be spent on pampering mom with spa and other personal services.
All great gifts, but local moms had in mind the types of gifts you can't really put in a box.
"What would I really like for Mother's Day?" said Nicole Salcido, mom of two young daughters. "The day off?"
Stella Anaya echoed that, saying she would like, "just spending time together and having a good day."
Turns out, what moms really want their families to spend for Mother's Day is time.