The 1010 at South Flores, a new apartment and retail project just south of downtown San Antonio is just about ready for its first tenants.
Project developers see it as part of the bigger overhaul in area.
"I think that we're going to see wonderful new small businesses popping up on this street and reviving it, taking it from a more industrial street to a more residential (one)," said Guillermo Nicholas, owner of the 1010.
He said he got the idea while driving by the previously vacant lot day after day.
The location, at South Flores and Guenther, helped inspire the project, which draws on both the Mexican-American and German cultures in the area.
The colors and stone used are a nod to the area's past, but it's also a push toward the future for the city's center.
"Vibrant, artistic, diverse, 24-7. That's what we want," Mayor Julian Castro said.
He said the project fits into his goal of adding 7,500 housing units near downtown this decade. There will be 2,400 complete by the end of next year.
"We have so much potential here in San Antonio with our downtown, with the River Walk as a great asset, but we can enliven it much further if we invest in housing, in the arts, in getting people here on a regular basis," Castro said.
To do that, the city is offering help for developers. For The 1010, that meant tax abatements and SAWS incentives.