A shockingly blond Mayor Julian Castro joined members of the Lanier High School basketball team in a school pep rally on Monday morning.
Castro kept his promise to take part in the team's tradition of going blond for the playoffs.
The excitement of the pep rally kicked up a notch as Castro walked in with his twin brother, Rep. Joaquin Castro, at his side.
"We're glad he kept his word," said student Louis Garza.
The hair-raising new look is the result of a promise the mayor made to student Marcos Garcia during a visit to the school in November.
"Every year we go blond and he was saying how he loved the West Side and I wanted to see how much pride he had in us," said Garcia
Although many students said they thought the mayor looked good as a blond, the new look didn't go over well with Castro's family.
"He looks like a character out of a James Bond movie or something," said Joaquin Castro.
Even the mayor's daughter was shocked.
"My daughter's only 4, so she didn't know what to make of it, so I think I scared her in the beginning, but I had to tell her I'd only have it for a couple of days," said Castro.
Although the look had some negative reviews, the gesture made a positive impact.
"It means a lot. We all appreciate it," said Garza.
"It's good to see that he supported us, the West Side community," said Garcia.
"What we're trying to teach these young people (is) that first of all, if you make a promise to keep your word, (you have to follow through), and secondly, that they have a whole community here in San Antonio that really cares about them, supports them and is cheering them on on the basketball court and in the classroom," said Castro.
Castro planned to dye his hair back to its natural color on Monday afternoon, shortly after the pep rally.
The Lanier basketball team has their first playoff game against Buda-Hays on Tuesday night in New Braunfels.