With the $85 billion in automatic spending cuts about to take effect, several major unions are launching a new ad campaign aimed at putting the blame on some leading congressional Republicans, including Senate Minority Leader Mitch McConnell of Kentucky.
They say there will be major problems if the cuts are not stopped.
The ads, tailored to each member, ask: "How will you be remembered ... serving honorably or for inflicting pain on millions just to protect tax loopholes for corporations and the richest few?"
The spots paint a dire picture of what may happen and try to shame members.
"By refusing to budge, you and Republican leaders have guaranteed reckless, automatic cuts that will devastate our troops, first responders, students, educators, families, seniors, and could destroy a million American jobs," the ads say.
The American Federation of State, County and Municipal Employees (AFSCME), the American Federation of Teachers (AFT), the Service Employees International Union (SEIU) and the National Education Association (NEA) launched the six-figure ad campaign.
The effort not only singles out McConnell, but also Reps. Gary Miller and Jeff Denham of California, Bob Gibbs of Ohio, Daniel Webster of Florida, Tom Latham of Iowa and Dan Benishek of Michigan.
The ad, called "Remembered" will run in Washington, Cleveland, Los Angles, Sacramento, Orlando, Des Moines, and Traverse City, Michigan.
"These ads will let the public know that Republican leaders are responsible for failing to stop reckless automatic cuts that will hurt families and our economy. Approximately one million Americans could lose their jobs because congressional leaders refuse to close corporate tax loopholes -- is that the legacy that these members of Congress want?" Peter Colavito, the SEIU director of government relations, said.