Former bicycle executive Mary Burke announced her campaign Monday for Wisconsin governor, looking to unseat Republican Gov. Scott Walker.
The daughter of the founder of the popular Trek bicycle company, Burke's message is one of economic development, contrasting Walker's economic leadership which she says has left Wisconsin 45th in projected job growth.
"I'm running for governor because we can do better than that, a lot better," Burke says in a video announcing her campaign.
Burke, to date, is the only Democrat to launch a challenge to Walker, who last year survived a recall election launched after pushing for and signing into law legislation stripping most public unions in the state of their collective bargaining rights.
Up for reelection in 2014, Walker is also thought to be a possible contender for the 2016 Republican presidential nomination.
Burke served as Wisconsin Commerce Secretary from 2005 to 2007. Burke highlights that experience in her web video, promoting herself as a job creator compared to the politics she argues are ruining the state.
"We've got to make some real changes in Madison." Burke said.
"Just like Washington, our state capitol has become so focused on politics and winning the next political fight, it's pulling our state apart and our economy down."
The Republican Governors Association was dismissive of Burke's campaign.
"Wisconsin Democrats have settled on millionaire Mary Burke as their sacrificial lamb in the 2014 governor's race," Executive Director Phil Cox said in a statement that blasted Burke's record as Commerce Secretary.
"Burke's candidacy is sure to rely on the tax-and-spend model of governing that plagued Wisconsin for years before Governor Scott Walker stepped in to clean up the mess that Burke helped create."
The Democratic Governors Association in turn touted Burke's career while slamming the incumbent.
"Governor Walker has failed to deliver on his central promise of 250,000 new jobs because he's been distracted by a divisive ideological agenda," Association chair Peter Shumlin, Gov. of Vermont, said in the statement.
"Instead of working to come through on his word, he attacked the rights of workers and women, and rewarded the wealthiest and well-connected at the expense of the middle class and investments in education."