Less than a week after its first murder in four years, Pleasanton police Chief Roland Sanchez announced a $5,000 cash reward offered by Atascosa County Crime Stoppers for any bit of information leading to an arrest and indictment in the murder of 23-year-old Rick Estrada.

"$5,000 buys a lot of courage," the chief said, in hopes someone will call 830-769-2255. "You do not have to reveal your name."

Sanchez said his investigators and Texas Rangers have been working non-stop trying to pinpoint a motive and a suspect.

Estrada was shot multiple times in the front yard of his cousin's house the night of Jan. 6.

The victim's heartbroken family is preparing for his funeral Saturday.

Erica Estrada, his sister, said she was grateful for the reward. Yet she also said, "If they know something, just come up. You shouldn't be fueled by money. This was a good kid."

Paul Estrada III, his older brother said, "My brother needs justice. He won't rest until he's got justice."

Estrada and Andrew Graham, the victim's cousin, tried driving him to the hospital when police arrived, but the shooter had fled.

"You know who you are. Come forward," Graham said.

The chief said, "I want the suspect to know somebody out there will sell him out for the money."

He said, "There's $5,000 on the table and he will not be able to trust anyone."