Several companies have aired commercials during high-profile television events such as the Super Bowl and the opening ceremony of the 2014 Winter Olympics featuring gay and interracial families.
The recent ads have included a commercial from Cheerios that aired during this year's Super Bowl, depicting a family with a black father, white mother and bi-racial daughter. The commercial was a follow-up to an ad featuring the same actors that first appeared in May 2013.
Another Super Bowl ad for Coca-Cola showed singers performing segments of "America the Beautiful" in languages other than English, sparking reaction on social media both praising and condeming the advertisement.
Most recently, a Chevrolet commercial that aired during the opening ceremony of the 2014 Winter Olympics depicted a same-sex wedding. Other commercials in the series, titled "The New," also show gay families.
All three companies have received feedback via Twitter, Facebook and YouTube comments, with some calling for boycotts of the products due to the social messaging in their advertisements and others sending messages of support to the companies.
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