On the morning of Christmas Eve, a last-minute mad rush was underway at area tamales shops.
Delicious Tamales, one of the most popular vendors in San Antonio, was seeing huge crowds.
The location, at 1330 Culebra Road, had cars lined up outside the parking lot and around the next street corner.
Tony Ochoa waited in his truck for more than an hour to put in his order.
"I already bought some for my family, but I promised the young man that washes my car that I would get him tamales, so here I am," he said.
Inside, there was also a big line of people waiting for tamales.
"The tamales are just going like hotcakes," said Delicious Tamales owner Valerie Gonzalez. "We've been open since 5 (a.m.) and the line has been going on since that time."
Don Toscano said it's worth the wait.
"It's a tradition every year in my family," he said. "Without tamales, it's almost not Christmas."
The tradition that started across the border is now a booming business in San Antonio.
The Delicious Tamales kitchen produces 3,000-4,000 dozen tamales per day for it's seven locations and still manages to sell out.
The store offers seven varieties of tamales, including a southwest vegetarian flavor.
However, Gonzalez said traditional pork is still the most popular.