If you've used the Tinder app, you know how strangely addictive it can be. Passing split-second "yea or nay" judgments on people in your immediate area and possibly making a love (or at least lust) connection is a strong selling point of the dating app.
Now, imagine you're surrounded by hundreds -- no, thousands -- of hard-bodied athletes in a remote mountain town who are all going through the biggest adrenaline highs of their careers, and you've basically got an idea of what using Tinder at the Olympics is like.
Yup, it's tough out there for the athletic and beautiful.
U.S. snowboarder Jamie Anderson told US Weekly this week that the Tinder activity in the Olympic village in Sochi is "next level" and is a source of serious distraction. "It's all athletes!" she said.
"There was a point where I had to be like OK, this is way too distracting," she went on. "I deleted my account to focus on the Olympics."
A wise choice for her, since she picked up gold in the women's slopestyle event on Sunday.
Now Anderson, should she choose to, can get back to the second most important part of the games -- swiping right with the app on all of the international hotties strolling around.
It's no secret the Olympic village can be a source of Caligulan-level canoodling. This year, the IOC handed out 100,000 condoms at the Olympics.
At the 2012 London Games, they handed out 150,000. Target shooter Josh Lakatos told ESPN that, at the 2000 Olympics in Sydney, the partying was, to borrow Anderson's phrase, most certainly "next level."
"I've never witnessed so much debauchery in my entire life," he told them at the time.
And why expect anything less? You win a medal? Celebrate! You commit the biggest mistake in your professional career? Well, you're probably going to need some sort of comfort, even if it's just a little confidence boost from your smartphone.