Fireworks Oreo: Company rolls out explosive new limited edition cookie

New cookie was released on Monday

HOUSTON – Oreo has a new flavor and it may be more explosive than your normal dessert. Fireworks Oreo cookies are headed to store shelves, and they’re filled with blue-and-red "popping candies" -- think Pop Rocks.

The Fireworks Oreo packages with red, white and blue pyrotechnics on the front, were released Monday, and are a limited release.

But fireworks in the mouth isn’t the only new sensation the cookie giant is dishing up – think cool, cool cash floating above your head if you win the $500,000 prize in a new contest to create the latest over-the-top Oreo cookie.

Starting today through July 14, you can submit your Oreo ideas on Instagram and Twitter using #MyOreoCreation #Contest.

In addition to the prize money, the winner will also see his or her creation on store shelves and get a trip to New York City for "unprecedented VIP access" to check out "never-before-released Oreo creations," and top-secret prototypes, in the "Wonder Vault." The runners-up will get $25,000 each, a spokesperson told TODAY Food. The winner will be decided based on "fan voting."

To review, creations in recent years have included Mocha, Peeps, Swedish Fish, Chocolate-Strawberry, Choco-Chip, Cinnamon Bun, Fruity Crisp, Blueberry Pie, Strawberry Shortcake, Red Velvet, Pumpkin Spice, S'mores, Filled Cupcake, and Brownie Batter.

This story was shared by KSAT 12's sister station KPRC in Houston. To read the full-story, click here.




About the Author: