NEW YORK, NY – Holiday shopping doesn’t end with Christmas.
Shoppers can take advantage of fatter discounts on clothing, home decor and other items between Christmas and well into January.
In fact, a National Retail Federation survey of nearly 8,000 adults conducted Nov. 27 through Dec. 5 found that 68% of holiday consumers will likely shop the week after Christmas. Nearly 50% plan to take advantage of post-holiday sales and promotions, and 27% plan to use gift cards. And more than half of shoppers say they will return or exchange any unwanted gifts or holiday items within the first month after receiving them.
But just as shoppers should scrutinize the bargains on Black Friday, they need to do the same for post-Christmas deals.
”Don’t assume that a sale is a good deal," said Julie Ramhold, senior staff writer at DealNews.com, a deal comparison website. “Do price comparisons.”
In addition to DealNews.com, Ramhold cited such sites as Camelcamelcamel.com, an Amazon price tracker, and Honey, a browser extension that searches for coupons and cash-back offers and tracks prices on websites including Amazon.com, Target.com and Walmart.com. She says shoppers need to figure out the price history of the item and whether it’s lower than Black Friday’s deal.
Holiday shoppers also need to be aware of retailers’ more stringent return policies. Some well-known retailers like Bed, Bath & Beyond, Macy's and Kohl's are following a trend of implementing ever-shorter return periods. Stores that once had unlimited return policies have cut them to one year, then to 180 days, and now in some cases to 90 days or less, according to Edgar Dworsky, founder of the Boston-based consumer advocacy website Consumer World.
Here are tips for post-Christmas shopping: