Santikos Theaters partners with Guide Dogs of Texas

New technology available at theaters for visually impaired

SAN ANTONIO – Guide Dogs of Texas and Santikos Theaters have partnered to provide more opportunities to the visually impaired community.

The partnership developed after Santikos CEO David Holmes adopted Callie, a retired guide dog, to be the company's ambassador.

"Not only does it represent a real image of what we are trying to do within the community, but she's (Callie is) a great stress reliever," Holmes said. 

Along with giving back to the community, Santikos also welcomes patrons with guide dogs into their theaters.

Sara Mumme, with Guide Dogs of Texas, says that the dogs are trained inside a movie theater so they know what to do when they are told. 

"If they want popcorn, they have him find the counter, and if they need to find a seat, they would help and just tuck in on the side," Mumme said.

Another addition to the movie experience for those who need it is an audio description headset. When the headset is used, it gives a narrative of what the action is in the movie.

"It was George Lucas, the great Star Wars director, who famously said that 50 percent of the movie-going experience is in the sound effects and in the music," Holmes said. "There is certainly no reason why a visually impaired person should miss out."

Those who need to use the free service just call ahead to make sure the headsets are available and ready to be used.


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