Cheerios wants to #BringBacktheBees. The cereal company has pledged to give away 100 million wildflower seeds in an effort to help people across the country create bee-friendly habitats in their yard.
According to the Cheerios website, the company is worried about declining bee populations. They cited a statistic that “1 in 3 bites of food we eat is made possible by bees and other pollinators.”
The company is even removing BuzzBee, the mascot for the Honey Nut Cheerios brand from the front of the cereal boxes to help raise awareness about the world’s disappearing bees.
And in an effort to cultivate bee populations, Cheerios has partnered with Veseys Seeds to offer free packets of wildflower seeds.
The website shows that the company has reached its goal of giving away 100 million seeds, but the free seed packets are still available.
You can fill out the form for the free seeds, here.