Facebook boosts voter engagement in lead-up to election

Social media a political game-changer

CLEVELAND – Social media is in the air, bouncing around cell phone towers and into people’s phones.

It hardly seems tangible.

But at the Republican National Convention, these social media tools are completely hands on.

Facebook, Twitter, Skype, and Microsoft are all inside the Q, as Clevelanders call it -- the Quicken Loans Arena, where LeBron James and his Cavaliers won this year’s NBA championship.

Facebook’s compound is a space for working, as well as interacting face to face with others.

Events like this, and this year’s election, helps Facebook post big numbers.

“89 million people since the beginning of this year have been interacting on Facebook about the elections,” said Erin Egan, Facebook VP of US public policy. “What we’re trying to do on Facebook is we want to connect people to the issues, the topics, the communities that matter to them.”

Mobile users click here to get a tour of the Facebook facility at the RNC.

Facebook says that interaction generated 2.9 billion likes, posts, comments and shares related to the election. They tell KSAT that Monday into Tuesday this week, there were 28.6 million posts, likes and comments about the convention and the candidates.

For IT professional David Eisen, knowing what to post, when and how often is important.

He says there’s only so much time in the day to read the messages, so it’s important to make content count.

“At the end of the day, people have only so much time in their offices to say hey I’m going to click on Prince verses say Gov. Pence. Not Gov. Pence,” he said.

Facebook noted that in the last 30 days, Trump’s attracted 221 million interactions with 27 million people. Clinton sparked 215 million with 24 million.

With all that interaction, it could translate into more engaged voters in November.