Tubers head to Guadalupe River for July Fourth

Business owners look for sales increase following lackluster spring


NEW BRAUNFELS, Texas – Unusually low temperatures and record rainfall during most of spring has tubing outfitters along the Guadalupe River hoping to recoup some losses during a busy Fourth of July long weekend.

"Mother Nature has blessed us today," said Shane Wolf, the general manger of Rockin' R River Rides. "Temperatures are in the 90s, the sun is shining, and the parking lot is full."

That, Wolf said, is the recipe for a successful holiday weekend, along with the fact that the Fourth falls on a Thursday this year, leading many people to take Friday and next Monday as vacation days.

"Last year, it fell on a Wednesday so we lost a little bit of business from that," said Wolf.

He's hoping the extra day will help him pivot towards more profits and away from a less bountiful spring season.

Marco Matinez is one of the tubers Wolf is counting on.

"I actually called in today to work to come out here," admitted Martinez.  "It's great out here, and there's really no better way to spend my holiday."

That was a sentiment shared by most of the tubers, including Cathy Jenkins, who brought family from Mississippi out to enjoy the cool water.

"I just told them to go down the rapids feet-first," said Jenkins, a veteran on the river.

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