Bjorn's debuts Dolby Atmos System

First public demo of new technology now on display at Bjorn's


SAN ANTONIO – Bjorn's Video Audio and Home Theater Store, the leader in consumer electronics technology, introduces the ultimate In-Home Theater Sound: Dolby Atmos System.

Bjorn's says it's the first public consumer demo of the amazing new technology.

The event is happening during their annual Music Matters event on Thursday, Aug. 21, from 11 a.m.–9 p.m.

The Dolby Atmos system has been creating a 3D aural experience in theatres since 2012. It is now introducing their technology for the home with the same sound experience.

The Dolby Atmos system places speakers above the audience. But it's more than just shoving a few speakers in the ceiling.

The actual Atmos system places the sound elements in a 3D space. With 5.1 and 7.1 systems, when you want to create the illusion that someone is behind the audience you just throw that sound to those speakers.

It's a speaker-based system. With Atmos, instead of pushing a sound to a particular speaker, it's pushed to a place in a 3D space.

For example, to create the illusion of a helicopter flying overhead the sound engineering doesn't pick which speaker the sound of the helicopter will come out of.

Instead, the engineer picks a point in a 3D space and the Atmos system automatically adjusts the sound coming out of the appropriate speaker.

Bjorn's Audio-Video Home Theater leads and specializes in San Antonio's audio, video, and home theater equipment sales, service and professional installation. With each wave of technology, Bjorn's is the place for the latest in consumer electronics.

For more information, please visit www.bjorns.com