HOUSTON – Craig Boncler produced what he called “like the worst commercial ever” for his pizza place, but it looks like it worked, with the community coming out in droves, sharing a huge slice of Houston kindness.
Boncler’s “commercial” on his Facebook page contained a plea for help after the struggling business owner disclosed Sicily Pizza & Pasta, located at 13147 Northwest Freeway in the construction hub of 290, was in a “downward spiral.” In addition to mortgage and car payment issues, Boncler wrote that he couldn’t even afford the co-pays on his three diabetic sons’ insulin medication.
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“I'm not asking for handouts, and sympathy/thoughts/prayers won't solve this problem,” Boncler wrote. “… I am asking for help. If you live anywhere within driving distance, please consider having a meal at my restaurant. And tell your friends. Tell everybody. Have more than one meal. We have a huge menu to choose from, and it's all good food, at a reasonable price. I'm more than willing to earn the money to pay my bills, and I firmly stand behind my product. Please help. My boys and I are depending on it.”
I hate doing this... I'm in a lot of trouble. Due to various reasons - some within my control, some not - my restaurant...
Posted by Craig Boncler on Tuesday, June 6, 2017
The initial post has been shared more than 6,000 times, and a subsequent posted noted that the business has experienced an “overwhelming” response from the community, and that they’re looking for volunteers to help serve at the restaurant.
Due to overwhelming community response, we are anticipating more business than we can handle with our current staff. I...
Posted by Formerly Sicily Pizza 290-Now closed on Wednesday, June 7, 2017
A YouCaring page has also been set up to help the family, which now has more than $16,000 in donations.
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