Consumers spend billions more on mom than dad, study shows

Shoppers expected to spend record-breaking amount for Father's Day

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While shoppers are projected to spend a record-breaking $15.5 billion on dads this Father's Day, data shows consumers spend billions of dollars more on mothers.

According to the National Retail Federation, shoppers spent an estimated $23.6 billion on Mother's Day, with the go-to gifts being greeting cards and flowers.

Data shows that fathers, on the other hand, are more likely to get to get dinner, clothing or gift certificates -- totaling roughly $8 billion less than the tab for Mother's Day gifts.

The $15.5 billion projection on Father's Day gifts is a $1.2 billion increase from 2016.

Data also shows where shoppers will get their gifts. The NRF found that consumers intend on getting their Father's Day gifts at department stores or online.

In contrast, shoppers are likely to visit department stores or specialty stores for Mother's Day gifts, the study found.

While there's no definitive explanation to the disparity in spending, the record-breaking projection matches the positive trend in father's day spending.

You can read the full consumer data report HERE.


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