Pregnant? Pee on this Ikea ad for a discount

Agency uses standard pregnancy test technology

(Ikea via CNN)

A new advertisement for Ikea encourages pregnant women to urinate on it for a discount on a crib.

Adweek reports Swedish agency Akestam Holst created the ad, which promises, "Peeing on this ad may change your life," and reveals a crib discount for expecting mothers. The paper ad uses technology similar to standard pregnancy tests.