LeBron James files to trademark popular ‘Taco Tuesday' saying

James has used phrase over summer, videos been seen by millions

By RJ Marquez - Digital Journalist

(Photo by Meg Oliphant/BIG3 via Getty Images)

Lakers superstar LeBron James apparently wants to take a bigger bite out the popular phrase "Taco Tuesday."

James brought the phrase immense popularity over the summer by shouting it weekly on his social media pages to indicate it was taco night at the James household. 

One of James' most recent videos had 3.5 million views.

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According to USA Today, one of James' companies, LBJ Trademarks LLC, filed to copyright the phrase on Aug. 15 with the U.S. Patent and Trademark Office. 

James reportedly wants to use the phrase for a variety of platforms.

Those platforms include "downloadable audio and visual works, podcasts, social media, online marketing and entertainment services," USA Today reported.

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The New York Times obtained a comment from one of James' spokespersons who said, "The filing was to protect the company from potential lawsuits should we decide to pursue any ideas, nothing of which is in development. It has nothing to do with stopping others from using the term."

James is not the first to attempt to trademark the phrase.

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In fact, a restaurant chain with corporate offices in Wyoming, Tacos John's, had a trademark for "Taco Tuesday" dating back to 1989.

The chain had the term trademarked for restaurant services.

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