Louis Vuitton opens handbag workshop in North Texas

JOHNSON COUNTY, Texas – Louis Vuitton has found a new home in rural Texas.

The couture brand on Thursday cut the ribbon on the Louis Vuitton Rochambeau Ranch in Johnson County, southwest of Dallas.

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The icon, which falls under parent company LVMH, will produce handmade bags stamped with “Made in the USA,” according to President Donald Trump.

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Trump attended the opening along with LVMH CEO Bernard Arnault and Louis Vuitton CEO Michael Burke. Ivanka Trump was also in attendance.

The factory's opening comes almost exactly a year before the 2020 elections — a move that places the Paris-based brand in the United States amid a global trade upheaval, the Wall Street Journal states.

The news outlet also reports that hourly wages will start at $13 and local employees will be recruited and trained.

Bags, priced upwards of $1,200, will be produced in the 100,000-square-foot factory surrounded by ranch land, according to the New York Times.


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