Real-world entrepreneurs and business experts serve as coaches and mentors guiding student teams through the process of ideation, market research, and business plan development. Over the course of the year, student teams will learn about marketing, accounting, human resources, how to run experiments on their Business Model Canvas, customer segmentation, pricing, web development, as well as the legal aspects of starting a business.
They will have access to a network of professionals to further develop their skills (teamwork, problem solving, presentation, communication) for college and career readiness.
First semester concludes with students conducting a Minimum Viable Product (MVP) presentation to secure funding to test their product, while the second semester focuses on the development of their business idea in order to gear up for Pitch Week. Pitch Week helps to further fire the entrepreneurial spirit by putting student teams in front of actual investors to pitch their product/service idea with the possibility of being awarded funding that will help turn their business plans into reality.
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