SA Tricentennial celebration expected to generate $120 million

263,000 visitors to mark city's 300th birthday, economic impact study says

SAN ANTONIO – San Antonio's Tricentennial celebration in 2018 will generate $120 million and draw 263,000 visitors to the Alamo City, according to the results of an economic impact study released Wednesday.

Tricentennial Commission members and local officials said at a news conference that the increase in visitors will translate into increased spending at hotels, restaurants, retail stores and entertainment venues.

Officials said the yearlong celebration will include commemorating the city's achievements, arts, culture, history and presence on a global stage.

"A lot of people will be interested in celebrating with us and seeing what our World Heritage Sites are about and just coming to visit us and get to know our unique culture here in San Antonio," Tricentennial Commission president Robert Thrailkill said.

Officials said they believe that the Tricentennial will put San Antonio on the map as a must-see destination.

They also believe that business leaders among the visitors might consider opening up a business in the Alamo City. 

The Tricentennial celebration will also create 1,300 full-time positions.

Impact Study SA 300

Economic Impact Report SA 300

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