LAS VEGAS – What was supposed to be post-fight reaction from Canelo Alvarez crushing Julio Cesar Chavez Jr. in a 12-round fight quickly turned to what boxing fans really wanted to hear in the near future: Who will be Canelo’s next opponent?
“Golovkin, you’re next my friend,” Alvarez said.
— GoldenBoyPromotions (@GoldenBoyBoxing) May 8, 2017
Minutes after claiming the unanimous decision over Julio Cesar Chavez Jr. (50-3-1, 32 KOs) Saturday night, Alvarez (49-1-1, 34 KOs) was asked by HBO’s Max Kellerman in his post-fight interview the biggest question every boxing fan wanted to hear over the Chavez-related ones.
“I’m told, I’m just told, that there is a plan in place for your next opponent,” Kellerman asked. “Who is it?”
The question steered away from the traditional post-fight analysis -- which typically involves a breakdown from both fighters -- to using the stage of the Chavez-Alvarez fight as a stepping stool for a fight that will happen months later from now.
— Canelo Alvarez (@Canelo) May 7, 2017
After calling out Gennady Golovkin (37-0, 33 KOs), cameras promptly moved away from Alvarez to the arena’s screen revealing the announcement via a pre-produced video.
In the video, Alvarez is shown holding titles saying: “I’m ready for any rival. I don’t run away from anyone. I’m not afraid of anyone.”
The teaser trailer was a first for boxing fans, however, the unusual immediate marketing show didn't end there.
Shortly after the video, a spotlight unveiled Golovkin walking down from the entrance of the arena's tunnel to the ring for the first official stare down between the two fighters.
— GoldenBoyPromotions (@GoldenBoyBoxing) May 7, 2017
Kellerman then moved from post-fight mode to promotion mode asking Golovkin, 35, and Alvarez, 26, their expectations for the September super fight.
“I feel very excited. Guys, right now is a different story and I think September it’s a big Mexican-style (with) big drama show,” Golovkin said.
Kellerman turned to Alvarez to share the opinions of others who said he feared Golovkin with the conception of dodging to go toe-to-toe with the heavy hitter from Kazakhstan.
“I’ve never feared anyone since I was 16 boxing as a professional. When I was born, fear was gone (and) I never got my share of fear,” Alvarez said in Spanish.
Promoter Oscar De La Hoya with Golden Boy Promotions said during an interview on ESPN that he was being criticized early in the year for not making the fight happen but that “these types of fights take a long time make.”
“Come Sept. 16, we have the biggest fight, I believe, in boxing history including the one with (Floyd) Mayweather and (Manny) Pacquaio,” De La Hoya said.
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