SAN ANTONIO – It's become an October tradition as popular as the start of the NBA regular season: the release of the new Spurs' H-E-B commercials.
The highly anticipated commercials for the 2017-18 regular season are set to be released this week, beginning with the first commercial tonight during the Spurs season opener against the Timberwolves, and after the game online.
This year's commercials were shot on Oct. 1 and include Spurs stars Kawhi Leonard, Manu Ginobili, Tony Parker, LaMarcus Aldridge, Pau Gasol, Patty Mills and Danny Green. They also include new Spurs forward Rudy Gay.
The commercials have become a staple of the Spurs franchise and the San Antonio-based supermarket chain. Each spot will showcase H-E-B products and Primo Picks.
Similar to last year, Spurs legends Tim Duncan, Bruce Bowen, Sean Elliott, George Gervin and David Robinson will be featured in their own commercial.
The ads are rated as some of the top NBA-related commercials across the league.
A new commercial will be live on heb.com/spurs every day, with the first commercial going live following tonight's game.
Fans can vote on their favorite commercials at heb.com/spurs immediately following the game on Oct. 23 when all six commercials will be available to view.
Here's a look at some previous Spurs' H-E-B commercials: