From Olympics to Tom Brady, Fanatics expands into entertainment with new studio
Associated Press
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Tom Brady arrives at the launch party for Fanatics Studio, a global studio for sports entertainment, on Tuesday, Jan. 13, 2026, at the Intuit Dome in Inglewood, Calif. (AP Photo/Chris Pizzello)Tom Brady, center, poses with Michael D. Ratner, left, founder and CEO of OBB Media and CEO of Fanatics Studio, and Fanatics founder Michael Rubin at the launch party for Fanatics Studio, a global studio for sports entertainment, on Tuesday, Jan. 13, 2026, at the Intuit Dome in Inglewood, Calif. (AP Photo/Chris Pizzello)Retired NFL players Aaron Donald, left, and Tom Brady pose together at the launch party for Fanatics Studio, a global studio for sports entertainment, on Tuesday, Jan. 13, 2026, at the Intuit Dome in Inglewood, Calif. (AP Photo/Chris Pizzello)Rapper Travis Scott, center, stands alongside Fanatics founder and CEO Michael Rubin at the launch party for Fanatics Studio, a global studio for sports entertainment, on Tuesday, Jan. 13, 2026, at the Intuit Dome in Inglewood, Calif. (AP Photo/Chris Pizzello)Tom Brady addresses the audience at the launch party for Fanatics Studio, a global studio for sports entertainment, on Tuesday, Jan. 13, 2026, at the Intuit Dome in Inglewood, Calif. (AP Photo/Chris Pizzello)NFL quarterback Jayden Daniels, center, and NBA player James Harden mingle at the launch party for Fanatics Studio, a global studio for sports entertainment, on Tuesday, Jan. 13, 2026, at the Intuit Dome in Inglewood, Calif. (AP Photo/Chris Pizzello)Haylie Bieber, left, and Kendall Jenner watch stage remarks at the launch party for Fanatics Studio, a global studio for sports entertainment, on Tuesday, Jan. 13, 2026, at the Intuit Dome in Inglewood, Calif. (AP Photo/Chris Pizzello)NFL quarterback Jayden Daniels, left, and Tom Brady speak from the stage at the launch party for Fanatics Studio, a global studio for sports entertainment, on Tuesday, Jan. 13, 2026, at the Intuit Dome in Inglewood, Calif. (AP Photo/Chris Pizzello)
2026 Invision
Tom Brady arrives at the launch party for Fanatics Studio, a global studio for sports entertainment, on Tuesday, Jan. 13, 2026, at the Intuit Dome in Inglewood, Calif. (AP Photo/Chris Pizzello)