While tuned into the Super Bowl this Sunday, you might see an ad for veterinary research featuring a very, very good boy. At the end, viewers are shown a link where they can donate to UW's veterinary school. Mark Markel, dean of the School of Veterinary Medicine, praised the advertisement. “This is an amazing opportunity not only for the University of Wisconsin-Madison and the School of Veterinary Medicine, but for veterinary medicine worldwide,” Markel told WMTV. “We’re thrilled to share with Super Bowl viewers how our profession benefits beloved animals like Scout and helps people, too.”