"Go Spurs Go" — in the middle of New York City

A San Antonio business just took Spurs pride straight to the heart of New York City. Ricos CEO Tony Liberto says the idea came to him after the Spurs fell 0-2 in the series — and he decided it was time to show some love, right in the middle of Times Square. The billboard is 31 feet tall, 51 feet wide, and running multiple times every hour before tonight's Game 4. Because sometimes you just have to rep your team — even on enemy turf. #GoSpursGo #Spurs #NBAFinals #SanAntonio #TimesSquare