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Shop-in-shop: IKEA pops up inside Alamo Ranch Best Buy
It's a shop inside a shop. IKEA has launched new products and services at select Best Buy stores, including one in Alamo Ranch. Rob Wilson, the Chief Operating Officer of IKEA U.S., highlights how this partnership began, how it's expanding, and why you're going to see more IKEA shop-in-shops at Best Buy stores in Texas.
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