TikTok Shop launches in the U.S. as the company bets big on e-commerce
Associated Press
1 / 2
This combination image created and provided by TikTok shows a product listing on TikTok from the retail company Revolve. TikTok is fully launching its e-commerce product in the U.S. in an effort to translate the apps cultural relevance among young consumers to sales. The company said Tuesday, Sept. 12, 2023, that its shopping wing, called TikTok Shop, will include several features such as a Shop Tab, a marketplace its been testing on the app since August; affiliate videos in users feed that allows creators to earn commissions from products; as well as a logistics arm called Fulfilled by TikTok that stores and ships products for merchants. (TikTok via AP)FILE - This Sept. 28, 2020, file photo, shows a TikTok logo on a smartphone screen in Tokyo. After months of testing, TikTok is fully launching its e-commerce product in the U.S., in an effort to translate the apps cultural relevance among young consumers to sales. The company said Tuesday, Sept. 12, 2023 its shopping wing, called TikTok Shop, will include several features such as a Shop Tab, a marketplace its been testing on the app since August. (AP Photo/Kiichiro Sato, File)
TikTok
This combination image created and provided by TikTok shows a product listing on TikTok from the retail company Revolve. TikTok is fully launching its e-commerce product in the U.S. in an effort to translate the apps cultural relevance among young consumers to sales. The company said Tuesday, Sept. 12, 2023, that its shopping wing, called TikTok Shop, will include several features such as a Shop Tab, a marketplace its been testing on the app since August; affiliate videos in users feed that allows creators to earn commissions from products; as well as a logistics arm called Fulfilled by TikTok that stores and ships products for merchants. (TikTok via AP)