Wine brands chase Gen Z with playful tie-ins to Shark Week, NASCAR and more
Associated Press
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A variety of pinot noir wines, from left, Josh Cellars Reserve, Juggernaut, and Chloe, are displayed at a grocery store in Concord, N.H. on June 8, 2026. (J.M. Hirsch via AP)A variety of California red wines from Line 39, from left, Cupcake Vineyards and Snoop Dogg's 19 Crimes Cali Red, are displayed at a grocery store in Concord, N.H. on June 8, 2026. (J.M. Hirsch via AP)
A variety of pinot noir wines, from left, Josh Cellars Reserve, Juggernaut, and Chloe, are displayed at a grocery store in Concord, N.H. on June 8, 2026. (J.M. Hirsch via AP)