Krispy Kreme issued an apology Tuesday for a promotions mistake online.
A store in the United Kingdom promoted a "KKK Wednesdays" Doughnut Club on Facebook.
The North Carolina-based company said the K-K-K was intended to stand for Krispy Kreme Klub.
It was used to advertise in-store doughnut decorating events in an English city, but the letters reminded many of the Ku Klux Klan white supremacist group.
A spokeswoman for Krispy Kreme issued a statement to the Guardian that read in part: "The promotion was never intended to be offensive. All material has been withdrawn and an internal investigation is currently underway."