Black is Beautiful craft beer campaign nets $20K donation to San Antonio nonprofit
SAN ANTONIO After a successful launch of its Black is Beautiful craft beer campaign, San Antonios Weathered Souls Brewing Company donated a $20,000 check on Friday to the local chapter of 100 Black Men of America. The San Antonio nonprofit organization was chartered in July 1999, and its goal is to provide services to disadvantaged, disenfranchised and low-income youth and families. Weathered Souls co-founder and owner Marcus Baskerville started the campaign in June after George Floyds killing and the protests that ensued around the world and in San Antonio. Close to 1,000 breweries from 50 states and 22 countries signed on to brew Black is Beautiful and spread Baskervilles message. The feedback from across the country and San Antonio community has been overwhelmingly positive.
Message of equality sparks San Antonio brewery campaign thats spread around world
SAN ANTONIO Weathered Souls Brewery co-founder and owner Marcus Baskerville knows what it's like to be racially profiled. He's one in a very small group of black owners in the brewery industry so he came up with the Black is Beautiful campaign. The feedback from the San Antonio community has been overwhelmingly positive. I think San Antonio has actually been really great as far as the acceptance of people of color dealing with certain backgrounds and certain professional positions, said Baskerville. Weathered Souls Brewery, which is located on the near North Side on Embassy Oaks, will begin selling Black is Beautiful in July.