THE HAGUE Consumer products giant Unilever said Thursday it is aiming for a more inclusive vision of beauty in its skin care products and will remove words such as fair, whitening and lightening from its products, a move that comes amid intense global debate about race sparked by the Black Lives Matter movement.
As part of the shift, Unilever will in coming months change the name of its Fair & Lovely product that is used for skin-lightening and sold in Asia, the company said.
We are fully committed to having a global portfolio of skin care brands that is inclusive and cares for all skin tones, celebrating greater diversity of beauty," Sunny Jain, the head of Unilevers Beauty & Personal Care.
Unilever said that its Fair & Lovely range has never been, and is not, a skin bleaching product. The global consumer company said its advertising for Fair & Lovely products has been changing since 2014.
In 2019, we reflected this evolution on the Fair & Lovely pack in India, removing before-and-after impressions and shade guides that could indicate a transformation; and we have progressed all communication of product benefits towards glow, even tone, skin clarity and radiance, the company said.