L.L. Bean sees sales boom amid pandemic's push to outdoors
Bean saw the best sales in nearly a decade during pandemic. (AP Photo/Robert F. Bukaty)FREEPORT, Maine โ With Americans hunkering down and hankering to get outdoors during the pandemic, L.L. Bean recorded its best annual sales growth in nearly a decade, the company said Friday. During the pandemic, L.L. Bean closed all of its stores for 100 days but online and catalog sales remained strong.
LL Bean inks first wholesaler partnerships in US
Bean is expanding from its original model of direct-to-customer catalog sales and in-stores sales with an agreement to sell products in Nordstrom, Staples and sporting goods chain SCHEELS. Bean products in front of more consumers. Bean backpacks and water bottles that went on sale in more than 1,000 Staples stores two weeks ago. Bean inked an agreement in 2018 to sell products in Sporting Life, Hudsons Bay and Mountain Equipment Co-Op stores in Canada. Bean remains committed to its own stores, as well, and will press forward with opening stores in select markets.