Texas mom creates crowdsourcing map to help parents find baby formula during shortage

‘Fighting the Formula Shortage’ map lets parents indicate stores where formula is in stock

Houston mom Marcela Young created a crowdsourcing map called “Fighting the Formula Shortage.” (KSAT)

HOUSTON – The nationwide baby formula shortage has some parents desperately searching stores. Now, one Texas mom is using crowdsourcing to help parents find the formula they need.

Marcela Young told Houston’s KPRC that when the shortages started, she wanted to help find a solution. So she created a crowdsourcing map called “Fighting the Formula Shortage.”

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It lets users drop a pin on the map to indicate a store where baby formula is in stock. It also lets someone mark the map if they’re in need of it or have some to give away.

“You can put on the map the H-E-B that you’re at, as well as pictures of what formulas that you’re seeing on the shelves,” Young told KPRC.

The nationwide map is bringing parents together and helping different generations connect.

“You’re hearing all kinds of stories of examples of how it was for them when they had children,” Bean said. “I even had some pins in Alaska at one point.”

Young has created social media pages to provide information and help parents connect:

You can watch this story on ClicktoHouston.com.

Also on KSAT:

About the Author

Julie Moreno has worked in local television news for more than 25 years. She came to KSAT as a news producer in 2000. After producing thousands of newscasts, she transitioned to the digital team in 2015. She writes on a wide variety of topics from breaking news to trending stories and manages KSAT’s daily digital content strategy.

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