San Antonio Is Not the Same City It Was in 1999

Since the Spurs won their first championship in 1999, San Antonio has transformed into something nobody could have predicted. The population is up 22% since 2014, and the jobs landscape has completely shifted — think tech, advanced manufacturing, and professional services replacing what used to be here. Madalynn Lambert breaks down how new factories, research centers, and a booming downtown are creating better-paying careers and reshaping what life in SA looks like — and what it could mean for your family's future.