NEW YORK – Tour promoter Live Nation has announced its first-ever drive-in concerts series in the U.S. for July, months after the live music industry has been on lockdown due to the coronavirus pandemic.
The entertainment company on Monday announced “Live from the Drive-In” — a set of nine shows to take place July 10-12 in Nashville, Tennessee; Maryland Heights, Missouri; and Noblesville, Indiana.
Grammy-winning singer Brad Paisley will headline shows in all three cities, while fellow country artists Darius Rucker and Jon Pardi will also perform in Nashville at Nissan Stadium. Nelly will perform in Maryland Heights, near St. Louis.
Concertgoers will be able to drive into the parking lots of the amphitheaters — a maximum of four people per car — and will have two empty parking lot spaces in between each vehicle so fans can watch and party from their designated individual tailgating zones. Attendees are encouraged to bring food, drinks and chairs, setting up around their cars to view the performers from the stage and also from the large LED screens.
All venue staff are required to wear masks, and Live Nation requests that attendees wear masks upon arrival, where there will be contact-less ticket scanning through their windows. Masks are not required once fans are in their designated tailgate areas, and Live Nation is not requiring that fans wear gloves.
Tom See, president of Live Nation Venues-US Concerts, said the company spent months working to find a safe, enjoyable way to put on live shows during the pandemic.
“We’re really dialed in with partnerships with (the) local jurisdictions (and) we’ve been meeting with them for months, just talking about how we can provide a great, comfortable experience to fans with social distancing at the forefront in whatever phase they’re about to enter. Because of those relationships and that communication going back and forth, we’ve been successful in getting that green light,” See said in an interview with The Associated Press.
“It was really important to us not to just do one and be done. It wouldn’t be Live Nation. It wouldn’t be the concert industry leader. We wanted to make a bigger statement.”